The Most Important Superbowl Commercial of All Time.

Super Bowl Sunday. Most watch for the game. Some watch for the ads. One ad that is sure to stun audiences this Sunday: an ad for the NFL’s ‘No More’ campaign, which serves as an anti-domestic violence and sexual assault PSA.

The ad is of a real-life recording where the woman called 911 after a domestic violence situation. Instead of making it apparent that she was talking to police officials, she acted as though she was calling to order a pizza. The dispatcher told her multiple times that she called 911, not the pizza company. Eventually, the 911 dispatcher realized the situation – domestic violence – and informed the woman the police were on the way.

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The scene in the house shows broken glass and picture frames, a messy bed and holes in the wall, all while the recording plays.

As someone who has been a victim of domestic violence and sexual assault, I’m glad the NFL is taking such a hard stand against the issue. Not only does this woman deserve credit for being so brave after a horrific event, but she deserves credit for outsmarting her perpetrator.

Please spread and SHARE this video far and wide! No woman – or man – deserves to be a victim of domestic violence or sexual assault. Should someone be put in the unfortunate situation, hopefully they will know how to use this tactic to get them out of the crisis.

Beth Baumann

Beth Baumann is a California native, who grew up with an interest in politics from a young age. Beth attended Northern Arizona University, where she was a member of the NAU Conservatives, an activist organization dedicating to spreading conservative ideals. She also founded the NAU chapter of Young Americans for Liberty, took part in the Flagstaff Smart Girl Politics chapter and helped a local conservative run for Flagstaff City Council. Beth has received national attention due to the First Amendment restrictions on her college campus. She defended her Freedom of Speech when she was ridiculed for handing out flags in remembrance of 9/11. Although she faced misconduct charges, up to and including expulsion, she stood by her Constitutional rights and beliefs. With the help of the Leadership Institute and the Foundation for Individual Rights in Education (FIRE), she was eventually exonerated of all charges. During her tenure, she was copy editor for the newspaper, marketing director and film festival director for the campus TV station, and news correspondent for political talk radio. Beth was the Communications Assistant at The American Conservative Union, where she helped with planning and executing different aspects of CPAC 2014, including social media, media strategy and crisis management. Beth works at a well established public relations firm in Southern California. Her work has been featured in The Daily Caller, The Washington Times, World Net Daily and Human Events. Follow Beth on Twitter: @eb454

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