Obama Admin’s New #ItsOnUs PSA Campaign. Effective, or more celebrity rhetoric?

On Friday, the White House released a new ad to launch the kick off the #ItsOnUs campaign. The campaign features celebrities saying ,“It’s on us…” to (and I quote):

  • Stop sexual assault
  • Get in the way before it happens
  • Get a friend home safe
  • Not blame the victim
  • Look out for each other
  • Not look the other way
  • Stand up
  • Step in
  • Take responsibility

“It’s on us, all of us to stop sexual assault,” says Vice President Joe Biden.

The ad ends with President Obama urging viewers to sign the “It’s On Us” pledge at itsonus.org.

Watch the PSA for yourself:

PolitiChicks.comOut of curiosity, I decided to see what this pledge entails.

Don’t get me wrong. I completely agree that something needs to happen to change how men and women think of sexual assault. This “public service announcement” doesn’t do anything though. Having famous celebrities telling people to “get a friend home safe” or “look out for each other” doesn’t change how sexual predators think. A man isn’t going to stop and say “Sorry, I can’t rape you because Randy Jackson was in an ad that told me sexual assault is wrong.” Get real!

According to the Rape, Abuse and Incest National Network (RAINN),“1 out of every 6 American women has been the victim of an attempted rape in her lifetime” and “17.7 MILLION American women have been victims of attempted or completed rape. “

This campaign is a slap in victims’ faces because the narrative goes with the stereotypical narrative that offenders are often strangers. The reality?

“73% of sexual assaults were perpetrated by a non-stranger.”

As someone who has been the victim of sexual assault and the horrible aftermath of it, I’m personally offended that the Obama Administration thinks that they can film a video with celebrities and suddenly the work is done. This video was more like a “Get Out The Vote” (GOTV) campaign than a public service announcement.

President Obama, if you want to make an impact on the American people and make a positive impact on a non-political issue, then create a real campaign. Make pamphlets. Create a classroom curriculum for health classes. Focus on education with facts!

On a side note, I was shocked to see an Obama Administration website working. Maybe there’s a small tiny glimmer of hope?

Beth Baumann

Beth Baumann is a California native, who grew up with an interest in politics from a young age. Beth attended Northern Arizona University, where she was a member of the NAU Conservatives, an activist organization dedicating to spreading conservative ideals. She also founded the NAU chapter of Young Americans for Liberty, took part in the Flagstaff Smart Girl Politics chapter and helped a local conservative run for Flagstaff City Council. Beth has received national attention due to the First Amendment restrictions on her college campus. She defended her Freedom of Speech when she was ridiculed for handing out flags in remembrance of 9/11. Although she faced misconduct charges, up to and including expulsion, she stood by her Constitutional rights and beliefs. With the help of the Leadership Institute and the Foundation for Individual Rights in Education (FIRE), she was eventually exonerated of all charges. During her tenure, she was copy editor for the newspaper, marketing director and film festival director for the campus TV station, and news correspondent for political talk radio. Beth was the Communications Assistant at The American Conservative Union, where she helped with planning and executing different aspects of CPAC 2014, including social media, media strategy and crisis management. Beth works at a well established public relations firm in Southern California. Her work has been featured in The Daily Caller, The Washington Times, World Net Daily and Human Events. Follow Beth on Twitter: @eb454

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