Women once again will be the target of marketing campaign strategies to win additional seats and maintain seats in both the Senate and House. According to the Center for Public Integrity (Sept. 2014), there will be an estimated $196.4 million spent on 31,600 Senate TV ads to influence American voters.

Equal Pay & Gender:
Michigan’s senate race is blowing up the airways in one of the hottest races in the nation, and it’s very much sex driven.

https://www.youtube.com/watch?feature=player_embedded&v=k74TKNeLoOw
Republican Terri Land – Really?

First thing, there are laws in place to protect women. Secondly, equal pay is a complex issue involving many variables that most women don’t take the time to understand. If you’re concerned about equal pay for women and want stop discrimination, the solution is very simple; boycott the organizations that don’t pay women equally, not individual politicians who are really powerless. Go after the CEOs that lack leadership accountability to pay women equally.

What organizations have been found guilty or are always in the news for allegations of discrimination?

Visit the Equal Employment Opportunity commission (EEOC) website, and you will find an entire list of organizations to boycott, and then check what political campaigns the CEOs and organizations donate to. Ladies, MONEY talks in women’s issues. Politicians do a lot of talking and create laws but don’t have the power to create a real difference.

The Colorado Senate Race & Sex:

The Colorado Senate race is targeting women big time. In my opinion, neither of these men have “real world” concerns for women; it’s all about marketing, but if you have to vote for one of them, your best Congressman Cory Gardner.
“Calendar” Mark Udall for Colorado TV ad:

Rep. Cory Gardner “For You”

I don’t know why women are willing to pay these guys to focus on gender all day long. I’m going to go out on the limb and state that the women in Colorado are uninformed about gender issues and many other issues that affect daily life, therefore making it extremely easy for men to create “emotional sex ads” to fool women.

Abortion issues: Emily’s List needs to be the target of women, not individual politicians.

Birth control concern: Focus on corporations that go against your belief of supplying or not supplying birth control. If you support Hobby Lobby’s stance on birth control, shop in person and/or online to support the cause.

Leadership accountability should be the focus of all women in the nation; jobs, economic stability, educational requirements, and national security should be the real topics of conversation. Birth control and abortions are social issues that will always be discussed to create emotional votes; sex will always be a part of life so there will always be birth control and abortions, something I hope women get a grasp of soon.

#LeadershipAccountability

Political races to watch that will most likely focus heavily on sex:
Colorado, Georgia, Iowa, Kentucky, Massachusetts, Michigan, New Hampshire, New Mexico, North Carolina, Nevada, Ohio, Oregon, Pennsylvania, Texas, Virginia, Wisconsin, and West Virginia.

About the Author

Oklahoma PolitiChick Dr. Jacqueline Lang is a devoted mother, business and academic professional. She has worked for many years in many different roles including years in leadership roles in management, in the manufacturing, and service industries. She has worked for Fortune 50, Fortune 500, and Private organizations throughout the U.S. and as a U.S. Congressional Campaign Manager. She has also has served 8 years in the United States Army Reserves. Her education includes a PhD Business, MBA and BA in Communication, along with course work in environmental safety training and executive coaching. Visit Jacqueline's Facebook page: https://www.facebook.com/DrJacquelineLang