Racism and…Cheerios?

biracial-cheerios-commercial-0531-artGotta love them Cheerios®, as they have the bodaciousness to reflect America 2013 and their latest commercial features a biracial little girl eating cheerios.  Mom is white and dad is black.

I saw the ad and I loved it; the little girl is cute and the fact that her parents had different color skin was not an issue.  However the haters really showed up in full force when the ad was shown on YouTube.  Many of the comments were vile and, “not family friendly” according to the vice-president of marketing, Camille Gibson. Saatchi & Saatchi in New York made the ad and so many of the comments were subsequently derogatory and offensive—including talk of racial genocide–that the decision was made to pull the video off YouTube.

My immedite thought was that a biracial man is running the country and, in my opinion, taking us over the waterfall, and yet folks are upset about an ad with a mixed racial family in a Cheerios ad?  But seriously, as a red-headed, freckled, white European I cannot fathom what people are thinking.  The color of the skin does not matter.  For those of you who are Christian and say that Jesus was white, think again.  He lived in the Middle East and the people there are, brown. 


Some of the YouTube comments were alluding to General Mills wanting to swamp American families with multiculturalism.  Well so what if they are!  I happen to work in a public school and the family’s come in all colors.  We have Hispanic, Asian, Black, White, and a variety of other ethnicities in the school district, and many of them are married to someone from another ethnic background.  Some of the children in the same family have a black dad whilst another child has a white dad, and vice-versa.   It is a part of our life in 2013 – we’re all mixed together and it does not matter.

What should matter to all the people taking the time and energy to get mad about a Cheerios commercial is that we have a potentially phony president who is trying to break the American Constitution and the will of the people.  Standing up for truth is what is important.  To call someone black, white, or whatever their skin color is not racism – it is a descriptor.

American people need to grow up and get rid of the current politicians in office and get back to basics.  Then go and buy some Cheerios®.  Oh, by the way, if you see me on the street and describe me as a redheaded white woman, I’m perfectly okay with that.

Barbara Cook

Barbara J. Cook (Cookie) is enjoying living in the panhandle of Florida educating special needs children in a middle school (ask her about it sometime!). In order to de-stress, Barbara runs, reads, and writes, and yes, she cooks too: http://recipesbycooki.blogspot.com/ (that's another reason she runs!) She lives with her Mr. Cookie and chickens, dogs, cats and various others. Growing up in Europe as a child and spending several years as a military wife, Cookie learned to appreciate and respect diversity in people choosing to live by the phrase, agree to disagree. What is important to Cookie is family, faith, and fun. Cookie is involved in PolitiChicks because she says 'if we don't, who will?' Visit her website at: http://bjc.hubpages.com/ and https://www.asmileisallittakes.com

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