It was only two days ago that we went on a dark Twitter odyssey into the mind of actress, Amanda Bynes. The troubled child star, known for twerking and tweaking while tweeting posted a very unusual video of herself–one of many in her long, bizarre selfie Twitter stream. While most of us turn our head at the train wreck some celebrities become, strange as it may seem it can be a career booster. Is Amanda Bynes a nut or a marketing genius? Well, I don’t like to speculate, but I don’t think Ms. Bynes is heading for a sparkling career on Madison Avenue.
That being said, I reiterate that social media is one of the most effective ways to watch your business or projects take off. I have to admit, I previously didn’t put much emphasis in it, either–that is until I worked as Producer of The Rick Amato radio show. Rick, who is heavily involved with Twitter, showed me how to market yourself and your product. Now, I help companies with their social media and video needs. The key is to engage your audience–not with one or two tweets a week, but daily. Become part of your followers’ life.
The Obama Administration recognizes this potential and puts it to full use, first using it in his campaign and then regarding security issues . Web 2.0, otherwise known as an interactive website, brought site viewers into a virtual community in which they could interact with the host as well as other visitors. Much of their success can be attributed to this strategy. Many conservatives have made the step into this interactive world, but more needs to be done. Video should be an integral aspect of all social media accounts; it is very important and it adds personality.
As someone who is on the Internet most of the day, I look at a lot of accounts. I see capitalism and the entrepreneurial spirit thriving. One such person that comes to mind is, Zak Bagans. I watch a great deal of cable television, from cooking, cars, cute animals to paranormal shows. There are so many choices it must be very competitive to get ratings. I was an occasional viewer of Ghost Adventures on the Travel Channel. I liked the unusual and confrontational style of the cast, but it was not until I started following the tweets of the host Zak Bagans, that I became intrigued with the show.
Bagans quirky tweets about his love of the drink, horchata, his dreams of the previous night, his demon attacks on locations and brilliant use of video is all very engaging. You can’t pull away. This clearly attributes to his nearly half a million followers on Twitter, and making his show the number one rated show on Travel Channel. This along with a custom clothing line and believe it or not, songs he records with the DEAD. Which proves my point: it’s never too late to realize your dream, even if you’re dead. Who knows– you could become the next American Idol. Mr. Bagans is the epitome of a capitalist/entrepreneur and we could all learn from his example. It is this type of marketing that I wish we/Conservatives would all engage in.
Twitter, Facebook and other social media outlets are not just for fooling around with your friends; it brands and sells and it connects a product to a person in a way that has never been done before. While we are seeing enormous tax hikes and unemployment, we should also be actively involved with social media as it is a means to viable economic growth, and the best most effective way to become involved with pop culture.