Wanna sell advertising spots? Create a show that appeals to conservative white women.
There’s a study to prove it: “Conservatives feel the least represented among media’s depictions of women.” As reported by Adage (emphasis added),
A&E Networks spent two years analyzing 440 ads and surveying 6,837 women to understand how they see themselves in media and give marketers more insight into how to capture their dollars. The research is part of the company’s broader push to position its Lifetime network as an expert in womanhood.
The biggest takeaway is that political perspective shapes women’s receptivity to advertising more than age, race or ethnicity … because political differences reflect deeper division in moral understandings….
The two year study lays out the elements conservative women prefer to see:
- More women interacting with men;
- Women in traditionally female roles;
- Women who appear happy in their current situation;
- Stop showing women in traditionally male roles or exemplifying traditionally male attributes;
- Female leadership should be a natural part of the story; and
- A more realistic representation of womanhood.
Message: if you want to sell to conservative white women, respect their values by appealing to their conservatism. Instead of a trio of stereotypical liberal harpies teaching their fatherless social justice warrior teens how to raise awareness through a vegan fundraiser against the public school football team’s locker room insensitivity, how about a show about a happily married conservative mom raising her kids religious and constitutional American values while countering the liberal viewpoints they learn at the public school? In short, the REAL LIFE DRAMA conservative moms face every day defending their families against the progressive agenda.
I’ll have my people call your people. We’ll do lunch.